EXPERTISE THAT RUNS DEEP.
Talent representation and production consulting for the unscripted content industry.
We represent lifestyle, social, and influencer talent while consulting on factual unscripted production, brand monetization, and FAST channel strategy.
Most consultants give advice. Most agents make deals.
We do both—because we understand how unscripted content actually works.
What We Do
Two pillars built on deep industry expertise: talent representation for lifestyle, social, and influencer creators, and strategic consulting for production companies navigating the unscripted content landscape.
Talent Representation
We represent lifestyle, social media, and influencer talent in the unscripted content space. By referral only.
- Lifestyle Content Creators
- Social Media Influencers
- Unscripted Personalities
- Brand Partnership Negotiation
- Platform Strategy & Positioning
Representation by referral or invitation only. We do not represent scripted talent or projects.
Production & Strategy Consulting
Strategic consulting for production companies, creators, and platforms in factual unscripted content.
- Factual Unscripted Production
- Social & Influencer Brand Monetization
- FAST Channel Strategy & Distribution
- Content Development & Positioning
- Revenue Model Architecture
Consulting services available to qualified production companies and content creators.
Partnership
In partnership with Creative Management Partners for science, military, and intelligence expert representation in the unscripted space.
Real Results.
Lifestyle Creator · 3x Revenue in 18 Months
What we did:
- → Restructured brand partnerships for premium tier positioning
- → Negotiated multi-platform content distribution deals
- → Built revenue diversification across sponsored content, licensing, and appearance fees
- → Positioned client for unscripted broadcast opportunities
Result: Client revenue grew from mid-five figures to low-six figures annually. Moved from transactional sponsorships to strategic partnerships with premium brands.
FAST Channel Consulting · Distribution & Operations
What we do:
- → Connect clients with all major FAST platform decision-makers
- → Guide channel development strategy and content programming
- → Navigate distribution negotiations across Pluto TV, Samsung TV Plus, Roku, Tubi, and more
- → Consult on operational infrastructure and revenue optimization
Currently working with multiple clients on FAST channel launches and operations. We leverage deep industry relationships to accelerate platform access and provide strategic guidance on content, distribution, and monetization.
Additional case studies available to qualified prospective clients.
Deep Knowledge.
Real Execution.
Decades of experience in unscripted production, talent representation, and content monetization. We know how this industry actually works.
Factual Unscripted
Production consulting for reality, documentary, and factual entertainment across all platforms.
Brand Monetization
Converting social followings and influence into sustainable revenue streams for creators.
FAST Channels
Strategic guidance on free ad-supported television distribution, programming, and monetization.
Talent Representation
Lifestyle, social, and influencer talent in the unscripted space. By referral only.
How We Work
Whether consulting or representing, we focus on execution and results.
Deep Assessment
We evaluate production capabilities, audience quality, and revenue potential before engagement.
Strategic Framework
Build the roadmap—whether it's production strategy, monetization architecture, or talent positioning.
Execution
We don't just advise—we negotiate, structure deals, and drive actual implementation.
Scale & Optimize
Compound results over time through continuous optimization and strategic expansion.
One Ecosystem. Two Specialized Arms.
We don't just understand the industry; we architect every layer of it—from the deep-tier production mechanics to the high-level strategic narratives.
FROGWATER
MEDIA
The foundation of our ecosystem. Frogwater focuses on the execution of unscripted content—managing elite talent, consulting on production workflows, and navigating distribution across FAST and broadcast platforms.
LILLYPAD
MEDIA
The strategic intelligence layer. Lillypad handles high-stakes narrative development, founder positioning, and brand monetization strategy—turning production assets into revenue-generating platforms.
Strategic Alliances
In partnership with Creative Management Partners for science, military, and intelligence expert representation in the unscripted content space.
Let's Talk.
Consulting inquiries welcome. Talent representation by referral only.